Many Apple fans have been asking the same question: Where is the new Apple TV? Rumors suggested Apple would launch an updated Apple TV box in 2025, but as the year ends, the new hardware has not arrived yet.
Apple did refresh its tvOS software and rebrand parts of its ecosystem, but the long-anticipated new Apple TV device has been delayed past the expected 2025 timeframe. This has left users and shoppers wondering about Apple’s plans and when the next generation could finally appear.
Rumored Apple TV Refresh That Didn’t Come in 2025
Earlier this year, Bloomberg reporter Mark Gurman reported that Apple planned to launch new Apple TV hardware in late 2025. Plans reportedly included a faster chip and Wi-Fi 6E support to replace the current Apple TV 4K model.
Apple last updated the Apple TV 4K in 2022, and the device still offers features like High Dynamic Range and a Siri Remote with USB-C. Many expected Apple to finally refresh the hardware in 2025, but that has not happened.
Why the New Apple TV Hasn’t Shown Up Yet
Rumored Timing Shifts
According to reports earlier in the year, Apple aimed to unveil new Apple TV and HomePod mini models by the end of 2025. Store refreshes and inventory shortages hinted that new products might be imminent.
However, as December 2025 nears its close, those plans appear to have shifted. Apple has not announced the new Apple TV, and the current model still sits on store shelves alongside the existing lineup.
There has been no official reason given by Apple for the delay, and it’s unclear whether production issues, software priorities or broader strategy changes influenced the timing.
Software Updates Keep Apple TV Fresh
Even without new hardware, Apple continues to improve the Apple TV experience through software.
In 2025, Apple released tvOS 26, a major update with redesigned interfaces and new features such as enhanced poster art and improved Apple Music Sing integration.
Smaller updates like tvOS 26.2 also arrived, adding features like dedicated profile screens and a better Kids mode.
These updates show that Apple remains committed to improving the Apple TV platform even as hardware waits in the wings.
Rebranding and the Apple TV Name
Another shift this year was Apple’s decision to drop the “+” from its streaming brand. What was once known as Apple TV+ is now simply Apple TV matching the name of the device and app.
This change may confuse some users, since the Apple TV device, the Apple TV app, and the Apple TV streaming service now share the same name. Yet, Apple appears to be consolidating its branding as part of a broader media strategy.
What Fans and Users Are Saying
Online communities like Reddit show a mix of irritation, curiosity, and anticipation. Some users joke that they bought the current Apple TV in hopes the new model would arrive the next day. Others have grown tired of rumors and delays.
Despite the hardware delay, enthusiasm for the platform remains high thanks to popular Apple TV shows like Pluribus and other originals. People still enjoy new and exclusive content through the Apple TV ecosystem.
What the New Apple TV Might Include
While Apple has not confirmed details, analysts and insiders have repeatedly suggested that a future Apple TV could feature:
- A newer Apple chip for faster performance than the current A15 Bionic.
- Wi-Fi 6E support for faster wireless speeds.
- Enhanced smart home integration.
- Possible features tied to Apple Intelligence.
Some rumors earlier in 2025 even speculated about gesture control and FaceTime hardware, but those ideas remain unverified and speculative.
Where the Current Apple TV Stands Today
The current Apple TV 4K continues to serve well for many users. It supports the latest tvOS updates, offers broad app availability, and integrates tightly with other Apple devices.
This model continues to be sold by Apple and retailers, and it remains a solid choice if you need a streaming device today.
Until Apple announces the next generation, shoppers who want a new Apple TV may choose to buy the current version or wait for future announcements.
When Can We Expect the New Apple TV?
No official release date has been set by Apple. Analysts and insiders now look toward early 2026 as a more realistic timeframe for a new Apple TV announcement, though that remains speculation until Apple confirms it.
If Apple follows normal product cycles, an announcement could happen in the first half of 2026, possibly tied to software releases or spring product events.
What This Means for Users
For consumers, the delay means:
- No new Apple TV hardware in 2025
- Continued software improvements to existing devices
- Potentially major upgrades in 2026
Users who own the current Apple TV can still enjoy new features via tvOS updates. Meanwhile, tech watchers and Apple fans await Apple’s official word on new hardware.
Frequently Asked Questions (FAQs)
Why hasn’t the new Apple TV been released yet?
Apple has not officially explained the delay. Reports suggest timing may have shifted to 2026 despite earlier 2025 plans.
Is the current Apple TV still supported?
Yes. Apple updates the Apple TV 4K with new tvOS features like tvOS 26 to keep it fresh.
Will the new Apple TV be worth the wait?
Rumors point to faster chips and better wireless tech, but until Apple confirms details, this remains unverified.
Did Apple change the name of Apple TV+?
Yes. Apple TV+ is now just called Apple TV, which aligns it with the device and app name.
When might Apple announce the new Apple TV?
Analysts now see early 2026 as a more likely announcement period, though nothing is confirmed.